Merger creates the largest hospitality supplier on the European market.
The Swedish hotel supplier Hoist Technology and the French hotel and health care solutions supplier Locatel have entered into an agreement to merge to create the largest hospitality supplier on the European market.
HoistLocatel was formed on 8 April. The merger has evolved through the business alliance that the parties formed in 2012. The company will cover 14 countries in Europe and the Middle East and, in addition to these, several markets directly or via distributors.
“After over a year of successful partnership with Locatel, this is a natural step that will benefit our customers across Europe,” says Malcolm Lindblom, CEO of Hoist Technology. “Our goal is to service all sizes of hotels, both independently operated and chains, with the most advanced systems to support each customer’s profitability.”
Today Hoist Technology holds a strong position as a supplier for both independently operated hotels and hotel chains in the middle market, from 2-4 stars, whereas Locatel is well established within the segment of mid-market towards high end, with 4-5 stars. This combination will make HoistLocatel a strong supplier for all segments.
HoistLocatel will be based out of Sweden with the headquarters in Stockholm and Malcolm Lindblom will be the CEO. Pierre Lestage, Locatel CEO, will continue as a senior advisor in HoistLocatel and remain on the board to ensure continuity and support of the merger.