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Genelec loudspeakers add immersive roar to Wake the Tiger

Genelec 4420A and 4430As chosen to drive immersive audio at multi-environment art experience Wake The Tiger in Bristol, UK

AF Live has created a bespoke sound system for the Wake The Tiger Amazement Park in Bristol, utilising Genelec Smart IP loudspeakers supplied by Audiologic.

Genelec 4430A and the more compact 4420A Smart IP Installation Speakers were used across the park. The 4420 and 4430 models combine both exceptional sound quality with single cable convenience, and their onboard Smart IP technology provides scalable power, audio and loudspeaker configuration, supervision and calibration features via a standard CAT cable.

Born from the creators of Boomtown Fair Festival, Wake The Tiger Amazement Park is an immersive art experience in Bristol consisting of 27 different creative environments including artwork, installations, narrative, soundscape, secret passageways and so much more.

“AF Live has managed Boomtown Fair’s technical production for over a decade,” said Paul Rose, founder and director of AF Live. “So, when we were approached by Wake The Tiger in Spring 2022, we were already onboard to help create a sound system that would bring their new interactive Amazement Park to life.

“Wake The Tiger was a first for AF Live and its Power-over-Ethernet (PoE) installation is both complex and unique. We required a system that was intelligent and reliable, and Genelec loudspeakers achieved both. We’ve worked with Paul Simpson and the support team at Audiologic for over two years. The expertise offered by Audiologic to AF Live during this project helped to ensure a seamless implementation and fostered long-lasting confidence in the Genelec product.”

AF Live approached the team at Audiologic for support with the supply. “Genelec Smart IP loudspeakers were the obvious choice for this project, offering system designers, integrators and installers an easy, powerful and cost-effective solution for guaranteeing high-quality audio across entire installations, delivering unrivalled flexibility, cost-effectiveness and simplicity of installation,” commented Audiologic business manager Paul Simpson.

Graham MacVoy, co-founder and managing director of Wake The Tiger added: “Wake The Tiger is a permanent and inclusive attraction that focuses on creativity. For it to succeed, we needed a sound solution that captured visitors in every one of the unique spaces. Thanks to AF Live, and the Genelec technology supplied by Audiologic, our Amazement Park is an all-around interactive experience with bespoke, mixed-reality soundscapes. The system continues to perform exceptionally, with loudspeakers that blend into the surroundings to not take away from the installations.”