New television station Bulgaria On Air has commissioned a major Christie MicroTiles installation at its newly-renovated facility near Sofia Airport. This is the first use of the MicroTiles in Bulgaria.
Owned by MSAT Cable, a subsidiary of Holding Varna, the priority of this broadcaster is to deliver top quality business and financial information to local audiences and international investors, advising them on the opportunities that exist in Bulgaria. Their development strategy is to generate leads by attracting the right audience.
Assisting them in their mission is the new MicoTiles display, which is located in a versatile new studio, for which five separate stages have been built to host the different shows.
The feature backdrop is a curved display, measuring 5.71 x 2.45 meters and containing 112 MicroTiles. In addition there are two displays with 30 MicroTiles each (2.45 x 1.53 meters), one display with 18 Micro Tiles (measuring 2.45 x 0.92 meters) and an angled display formed by 2 x 30 MicroTiles each (2.45 x 1.53 meters). All are built into the TV design set and all screens are connected to HDSDI video switcher via HDSDI/HDMI converters.
The integration was carried out by UVT SC Computer, one of the leading broadcast and professional system integrators and distributors in Eastern Europe, after they presented MicroTiles to the customer along with configuration suggestions and a technical proposal.
“The original intention of the customer was to use plasma screens on all sets, but after a detailed presentation and explanation of the technical and operational benefits of MicroTiles he was convinced by the benefits of this technology,” said Alexander Kitanov, the integration company’s director of sales. “Thanks to the close cooperation with Christie we were able to match their target price and to win the project.”
“This was very important for their big curved screen,” he continued, noting that the clients were particularly impressed with the narrow gaps between the screens. “The uniformity of the colour reproduction and automatic operation were also very highly regarded but in all respects, against the other competing technologies, MicroTiles gave a stronger performance: colour reproduction and consistency across screen, image stability, maintenance, ease of set up and infinite resolution.”
Part of the evaluation process during the installation and set-up also included rigorous camera tests, performed in different light conditions to assess colour temperatures of the screens.
“Our goal is to forge a social network,” said the station’s general manager. “We plan to develop active dialogue with our audience and offer participation in numerous additional events such as conferences, discussions and seminars. We want to create an innovative type of channel for a specific audience with the viewers actively involved in the content making — and Christie MicroTiles is part of that innovation.”
UVT SC Computer was responsible for all on-site installation, configuration, training and first-level system support.