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Electrosonic supplies ‘cutting-edge’ AV technology for new Eaton Campus

The installation's centerpiece is a five-storey chandelier comprised of Traxon Imagic Weave LED mesh wrapped into a cylinder 53ft tall by 12ft in diameter.

Electrosonic has supplied a cutting-edge AV technology solution to power management company Eaton at its new campus in Cleveland, Ohio, US.

The project commenced in September 2011, when Electrosonic was charged with designing the AV systems, media control and power management for the Eaton Experience Center, which combines art and information in a distinctive, memorable way. The installation, which took place in the building’s atrium, was conceived and designed by New York-based Ralph Appelbaum Associates (RAA).

The centre was created to help communicate Eaton’s values and its leading position in power management end markets to employees, customers, suppliers, business partners and government, political and civic leaders.

All-in-all, the Experience Center consists of: twelve 3D animated illustrations; four 65in interactive multi-touch tables; an 80 by 14ft LED curtain featuring abstract or natural landscapes and data visualisations; a 53ft LED chandelier that complements the animations on the LED curtain.

The centerpiece of the Eaton atrium is a five-storey chandelier comprised of Traxon Imagic Weave LED mesh wrapped into a cylinder, which is 53ft tall by 12ft in diameter. The LED mesh combines a woven stainless steel mesh grid with individually-addressable LEDs to form a canvas for vivid, large-scale media. The chandelier can display specific media on a pre-determined timeline or media for a particular show via a Medialon show controller.

“[The chandelier] was two years in the making with the metal fabric built section by section, piece by piece on a rotisserie with jig. Every measurement had to be laser-perfect,” commented Electrosonic project manager Bryan Vogel. “If it was off by a quarter-inch on one end it would be off by five inches at the other.”

Displaying content created by Ralph Appelbaum & Associates, the chandelier serves as a giant art installation as well as a source of illumination.

The 80ft curtain wall in the atrium is also comprised of Traxon Imagic Weave with transparent LED nodes in a 62.5mm pitch. The nodes display a video signal sourced from the head-end AV equipment room.

The four interactive tables feature 65in Mitsubishi LCD displays in a custom kiosk table, which have been modified for this purpose by touch solutions developer Cyber Touch.

Electrosonic designed and fabricated custom power panels for the LED curtain wall and the chandelier to power the mesh with voltage sensors. “The power panels give employees real-time analysis so they know exactly what’s happening power-wise with each system,” Vogel explained. “The power control monitoring is first class: It has airport/government specifications, so employees are alerted to any fluctuations to power and amperage, and if there are any problems it pinpoints the area.”

Vogel said it was a challenge getting all the systems “to talk together, but Medialon was the right choice for the control system. Its open architecture enables the client to do unlimited things. So the AV elements in Eaton’s atrium can change and grow with the client’s expectations.”

Tim Ventimiglia, RAA Director Berlin Operations, concluded: “From my view, this installation shows in a dramatic way what you can achieve when an av systems integrator like Electrosonic is brought on board early during the design process and then executes the work. The level of detail and refinement represented in the Chandelier and Curtain structures would not have been possible without this early coordination.”