When the Hollywood Wax Museum refurbished its on-the-street lobby to attract the attention of passers-by, Electrosonic was called upon to design and install a number of HD video displays to capture the interest of strollers on Hollywood Boulevard.
The monitor displays show a montage of newly-made clips that pay homage to all genres of Hollywood movies, ranging from classic westerns and Sci-Fi spectaculars to musical extravaganzas, war films and mysteries. All of the displays can show the same images simultaneously or rotate the content.
Electrosonic provided a 2x1 grouping of 55-inch Samsung monitors and another configuration of 3x1 55-inch Samsung monitors, both in portrait mode, to the lobby. Custom enclosures were provided for three Innovox speakers mounted to the exterior.
Electrosonic also placed two pairs of 46-inch Samsung monitors in portrait mode on two columns over the cashier’s desk in the lobby, and created the lobby’s back wall from two 3x3 video displays, comprised of 46-inch Samsung monitors in landscape mode.
rpVisuals furnished custom monitor brackets for all the monitors, and Elliott Metal Fabrication consulted on the custom mounting and seismic-rated installation.
Electrosonic project manager Dan Laspa said that the job posed the usual challenges for “an old Hollywood building,” including obtaining seismic certification for the monitor mounts. “We worked only at night when the museum was closed,” he added, “so we wouldn’t impede business in any way.”
Electrosonic provided an Alcorn McBride Video Binloop player for the monitor displays, plus an Alcorn McBride InterActivator interactive video disc controller, which Laspa said was “perfect for this installation.” The system, programmed by Electrosonic, is said to be easy for museum employees to operate; they can start the content loop in the morning and stop it at night, as well as alter the pause time between loops if crowds demand more frequent playback. All of the equipment is housed in a single small rack in a closet behind the main lobby.