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DJ Willrich delivers tech refresh at British music museum

The British Museum Experience (BME) is a new museum in Liverpool’s Grade II listed Cunard Building, dedicated to showcasing the influence and history of British music.

At the heart of the attraction, the main stage show is powered by a 7thSense Nano-SDI media server featuring a specially produced digitally-projected performance by Boy George, and a large-scale stage hologram – all integrated by DJ Willrich.

The BME was originally housed inside London’s O2 venue between 2009 and 2014. While a few items from the original site were recyclable, the new permanent home and themed zones of the BME have seen a full technology and content refresh.

Visitors are taken on a chronological journey of British music history from 1945 to the present day, as told in eight state-of-the-art interactive exhibition galleries.

On the main stage, a Delta Nano-SDI Media Server powers a 13,000 lumen Digital Projection HIGHlite Laser II projector to screen a custom five-minute show produced by Graham English & Co. Once the front projection screen retracts into the ceiling, the high impact display system projects Boy George as a hologram onto a HoloNet gauze screen spanning the full width of the stage.

Josh Miller, DJ Willrich director, explained: “We needed the projected video of Boy George on the HoloNet screen to be bright and punchy – visitors get up really close to the display so it had to be visually stunning from all angles and distances. 7thSense Delta Media Server was the obvious and best choice.”

Richard Brown, CTO at 7thSense added: “This has been a great project to work on with many creative and forward-thinking technology partners involved to produce an incredible museum experience that really pays homage to the British music scene. We’re delighted that DJ Willrich once again chose our hardware and software to deliver the performance and results they wanted.”

Picture: DJ Willrich