Elmia, the leading convention centre in the Nordic region, has become the first venue of its kind to be equipped with Digital Projection’s advanced Satellite Modular Laser System (MLS) projection system. Sävedalen-based AV specialist Austman Consulting – which has a long-term relationship with Elmia – was tasked with installing the system.
Located in Jönköping, in southern Sweden, Elmia comprises four large exhibition halls and several smaller spaces spread across a 34,000m² site. In addition to hosting trade shows, conferences and exhibitions, Elmia doubles as a concert and live event venue, as well as being home to the long-running esports and gaming festival DreamHack.
Lars Persson, chief information officer of Elmia, explained that the greatest challenge for Austman was the limited space in which to install the chosen projector. “In all our environments – from Hammarskjöldsalen, which holds 1,100 persons, to Rydbergsalen, which has a capacity of 300 – the control rooms are quite small, and a large projector produces a lot of heat, meaning it’s difficult for technicians to sit there. This compromises the working environment.
“Digital Projection has a good solution for this: placing the projector head in the control room and the light sources in a different room, thus removing the problem of heat and noise. This also lowers the projection room temperature by 10°C and improves the working environment.”
