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Digital Projection helps drive Magna Steyr’s production transformation

Austrian automotive company Magna Steyr, has been fitted with an immersive, smart meeting space that utilises Digital Projection’s solid-state E-Vision Laser 6500 projectors.

Austrian automotive company Magna Steyr, has undergone an Industry 4.0 digitalised production process transformation. The result is an immersive, smart meeting space within Magna’s production environment that utilises Digital Projection’s solid-state E-Vision Laser 6500 projectors.

Magna Steyr is the largest contract manufacturer for automobiles with  an annual production capacity of over 200,000 vehicles as of 2018. The company has helped major car manufacturers such as Mercedes-Benz, BMW, Aston Martin, Audi and Land Rover develop some of their most iconic cars. 

Magna Steyr’s ‘Meeting Space’ is an example of the Industry 4.0 ‘smart factory’ where cyber-physical systems monitor physical processes and create a virtual copy of the physical world from where to make decentralised decisions. Over the Internet of Things, these cyber-physical systems communicate and cooperate with each other and with humans in real-time both internally and across organisational services.

To achieve this, Magna Steyr turned to solutions architect ORTLOS Space Engineering. ORTLOS’ design director, Ivan Redi commented: “This is the first space of its kind, implemented directly on the shop floor and used as a real working instrument for the people who are directly involved in the car production.”

Within the Meeting Space, the 134˚ curved back wall, transforms into a 730cm long by 200cm high projection surface. Three Digital Projection E-Vision Laser 6500 projectors combine to create a viewable surface. To the side of the projected area, two 55in LED displays are mounted. All visual and communication technology operating within the Meeting Space is controlled via a central 84in touch table, driven by a single dedicated WINGS VIOSO server platform.

Redi explained: “There is a lot of uncertainty for this type of business transformation: It is so new, that, by the very nature of it, decisions can’t be based on former experience or applications, the client has a vision, with so many risks and challenges of different kinds along the way. We knew we needed a highly knowledgeable and technological company that had soft skills. A company you can trust and rely on, that will go the extra mile when issues arise, and VIOSO was this partner.” 

As the requirements of Magna took shape, the need grew from being a 150-seat meeting space originally, to a stage area that would host 300. Eventually, the design encompassed 800 viewers and participants, all needing a perfect view and a perfectly displayed content. Floor-to ceiling glass doors contain or throw open the space according to need.

The space is in constant use by the whole production team, from CEO to technician. The types of meeting range from Skype calls across Europe, to perfect the specification of new car parts, amongst many other styles of technical production meeting; to new customer presentations and meetings of the executives. Any combination of data, ranging from production-specific data to Skype calls, can be projected onto the screen and all common file types, can be used to present in full-screen or as picture-in-picture formats.

The focal point of the back wall of the Meeting Space was quickly established. “You have to manage the space and because every millimetre in a factory is valuable, a curved projection space provides more surface to project on, making it easier to project the whole production data at once,” said Redi.

Raul Vandenberg, VIOSO’s sales manager added: “The curved screen fits to the modern, round-shaped outline of the room and also adds to the immersive experience by its surrounding shape. By using the white wall instead of a dedicated projection screen, its invisible nature makes form and function a perfect combination even when not in use.”

Vandenburg specified the Digital Projection E-Vision Laser 6500 projection system. “The model was a perfect fit, both from a budget perspective and from a technological aspect, giving the client access to an extraordinary laser technology that is powerful, maintenance-free, future-proof and long-lasting,” he stated. “Digital Projection’s laser technology is far and away the best in this price range.”

With no lamps to change, downtime from projector misalignment is dramatically reduced. However, particularly in the production environment of a factory floor on the scale of Magna’s projector misalignment must be factored in. VIOSO’s auto-alignment technology counters this as it electronically measures and builds a virtual canvas within the projected image area. Overlapping regions are then geometrically corrected and blended seamlessly, regardless of the number of projectors used, or how they are aligned. 

Vandenburg commented: “VIOSO and Digital Projection both create affordable, state of the art projection solutions, both striving to offer the very best to the customer. For us, it’s now like a family.”

Redi concluded: “It works, and it works in the most robust and reliable way possible because it’s used in a world leading automotive factory; and in a factory where a new Jaguar F-Pace comes out of the line every three minutes, there’s no room for mistakes.”