64 Digital Projection TITAN 37000 WUXGA laser projectors were at the heart of a 3D projection mapping show, which took place on 26 October at the newly constructed New Administrative Capital Stadium in Egypt. Nestled 30 miles east of Cairo, the stadium, aimed to be the centrepiece of the Olympic City as part of the country’s bid to host the 1936 Olympics. It is the largest sports arena in Egypt and the second largest in Africa, seating 93,940 spectators.
For the show, HiLights Group installed an edge-to-edge 3D projection technique that integrated the stadium’s floor and walls, into a cohesive display. To achieve a true 3D effect, HiLights Group’s team utilised a 90° projection technique on a canvas of more than 12,000sqm utilising 64 Digital Projection TITAN 37000 WUXGA laser projectors, chosen for their high brightness and precision. The team carefully aligned the projectors to ensure depth and layering.
Complementing the Digital Projection laser projectors were ten Dataton Watchpax60 media servers combined with Olympic pixel manager, featuring 20,000 pixels and lighting fixtures from Vari-Lite and Robert Juliat.
The technical team strategically positioned the stacked TITAN laser projectors in different corners of the stadium, maximising coverage and maintaining optimal throw distances to achieve a consistent 10mm pixel resolution. This ensured a smooth delivery of the content to the floor and the walls of the football stadium, with a brightness of 300 lux per square metre.
Yara Mahran, senior digital marketing specialist at HiLights Group, said: “The immersive visuals, achieved through meticulous planning and cutting-edge technology, brought a 3D experience to life in a way that had never been attempted in the region.”
She added: “Our goal was to push the boundaries of visual immersion in a stadium setting. By transforming the space with high-definition, high-brightness visuals, we created an unforgettable experience that would engage the audience from every angle. By integrating custom 3D content and synchronisation animations, we created visuals that seemed to leap off the stadium’s surfaces, achieving the desired effect.”
“The TITAN’s brightness levels were pivotal in meeting the brief’s requirements for high-lux visuals on both the floor and walls, allowing us to deliver a vibrant and impactful display.”
The content, created by Armoa Studios, included animations and colourful graphics specifically tailored to the stadium’s layout. It was crucial for HiLights Group that the visuals perfectly matched the technical layout in order to produce a complete immersive experience that held the audience’s attention.
Mahran concluded: “This 3D projection mapping project sets a new benchmark for the future immersive events. The technical insights we gained here will influence our upcoming projects, enabling HiLights Group to continue breaking new ground in 3D projection mapping, all made possible thanks to the capabilities of Digital Projection TITAN projectors.”
