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dcinex to digitalise Moscow 35mm cinema

The project marks Russia’s first installation under the Eurimages European Cinema Support fund, which aims to facilitate digital cinema overhauls at smaller venues.

Pan-European end-to-end cinema sales and service organisation dcinex has announced that it will assist Moscow’s 35mm cinema in converting its second screen to digital.

Coming as a first for Russia, part of the financing for the project will be covered by the Eurimages Exhibition Support Programme – a scheme which aims to assist exhibitors in countries – including Albania, Bosnia-Herzegovina, The former Yugoslav Republic of Macedonia, Russia, Serbia, Turkey and Georgia – with their conversion to digital cinema.

“Financing of the digital cinema equipment remains one of the major obstacles to overcome for many small theatres – and that is where Eurimages’ Exhibition Support Programme steps in,” explained Julia Vinokurova, managing director of dcinex Russia.

dcinex’s parent company, which is based in Belgium, won a tender for the implementation of Eurimages’ programme for the European Union and, consequently, was named exclusive provider for Russia.

With the installation project scheduled for completion by the end of December 2012, dcinex’s Russian subsidiary, dcinex LLC, will equip the 35mm Cinema with a set of digital projection devices including Doremi IMB+ShowVault, Volfoni 3D, JBL speakers and Rosettabridge TMS. In addition, a Barco ACS2049 scaler (for alternative content screenings) and a Datasat AP20 16-channel processor will provide for the latest standards in a state-of-the-art cinema – especially useful as the cinema also uses satellite transmission to screen Metropolitan Opera Live.

“At 35mm we stay in avant-garde of the contemporary cinema movement to fill the huge gap left by mainstream movie theatres. The support provided by dcinex and Eurimages European Cinema Support Fund enables 35mm to be better technically equipped, providing increased audience cinema experience and satisfaction with higher visual and sound quality,” Nadya Kotova Art Director of 35mm stated.

The installation marks another cornerstone for the Russian subsidiary of dcinex, which was only founded in September this year.