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POLAR delivers sweet music for Apprentice star’s new HQ

POLAR supplies Cornered Audio solution for audio install at new Oh So Yum dessert parlour

Oh So Yum’s recently opened Bradford, UK, dessert parlour and HQ is making sweet music with Cornered Audio Ci5-V loudspeakers, installed by Premier Pro Audio (PPA).

The opening of the Bradford shop (and new HQ) followed hot on the heels of co-owner Harpreet Kaur’s victory on last year’s The Apprentice TV show, during which her business plans impressed the programme’s iconic star Lord Alan Sugar. More than 7 million viewers tuned in to see the Huddersfield entrepreneur take the prize. With its unique range of sweet treats, Oh So Yum merchandise, and even an in-store photo booth, the Bradford venue was meticulously designed to deliver the best possible customer experience.

In order to create the right ambience in the space, part of the design included a discreet high quality audio system that could deliver background music with great clarity at high and low volumes. It was especially important that the loudspeakers should not detract from the carefully curated interior design. Acting on the recommendation of the project’s construction team, co-owner and sister Gurvinder Kaur contacted Pete Steele of Premier Pro Audio (PPA) to discuss a solution.

Huddersfield-based specialist PPA has more than fifteen years’ experience in the live and installed audio sector, delivering solutions for a wide range of settings including clubs, music venues, education, houses of worship and hospitality. PPA principal Pete Steele visited Oh So Yum to take account of the brief and subsequently consulted with Richard Ward of POLAR over the best way forward.

Recognising that the visual element of the system was of the utmost importance to the client, Ward recommend a Cornered Audio solution. Designed and manufactured in Denmark, Cornered Audio loudspeakers blend rich sound with unrivalled aesthetics to complement high quality interior design. With their unique 90° triangular design, the speakers mount straight onto walls and ceilings, under balconies and, as the name would suggest, in corners.

“I’ve been using POLAR as a supplier for a few years now, and always found them to be really helpful,” said Steele. “They’re happy to take the time to look at things in detail, discuss options and make suggestions. In the case of Oh So Yum, Richard [Ward] knew exactly what was required, and the client could see from the outset that the speakers would provide great sound, yet still blend in nicely with the space. He was also available to discuss positioning the speakers for optimal impact.”

At Oh So Yum, Premier Pro Audio installed 4 x Cornered Audio Ci5-V loudspeakers, including the Ci5-V is a compact two-way full-range speaker. Its wide and uniform dispersion was particularly suited to Oh So Yum, enabling as it does, full coverage from relatively few speakers. The system was completed by an Australian Monitor AMB1200 2 x 600W power amplifier and a versatile Mackie Mix8 8-channel compact mixer, which allows staff easy control over their chosen audio content. Both products were also supplied by POLAR.

“The system looks and sounds great in my estimation, but if you’ll forgive the pun, the proof of the pudding has to be client satisfaction,” said Steele. “The Cornered Audio system has definitely proved a hit at Oh So Yum, adding great sound with a stylish touch to what is a really welcoming venue.”

Gurvinder Kaur confirmed Pete’s view: “Premier Pro Audio did a great job of meeting our brief. We didn’t want to compromise our interior design, so we were determined to find an audio solution that would fit with Oh So Yum’s aesthetic. It was a pleasure to work with Pete and we’re delighted with POLAR’s recommendation of the Cornered Audio speakers – they look and sound great, helping to create the perfect ambience for our customers.”