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Cincinnati Museum Center rolls out Visix signage network

The Cincinnati Museum Center has successfully deployed a digital signage network powered by Visix AxisTV Signage Suite software.

The network today includes 35 endpoints in public-facing and employee areas, leveraging on-premise enterprise content management software and media players for 1080p content creation, management and playout. The museum will soon rollout a separate playlist of 4K content in its IMAX theatre using the same Visix software.

Cincinnati Museum Center bills itself as a “one-of-a-kind, multi-museum complex” that inspires learning and education through science, regional history, and engaging and meaningful experiences. The museum is located inside Union Terminal, a historical Art Deco transit station and National Historical Landmark that has undergone substantial renovations and expansion in recent years.

ICB Audio and Video, a Cincinnati-based dealer and systems integrator, managed the design and installation of the digital signage network. ICB initially considered a video streaming solution before shifting its strategy to digital signage, which would provide more flexibility for diverse and targeted content as the network grows. Visix AxisTV Signage Suite software also offered a quick learning curve for the end customer, with the ICB team emphasising the software’s intuitive workflows for easy content design, playlist building and scheduling; visual quality for video and static content; and a way to flexibly communicate with multiple audiences from a single platform.

Cincinnati Museum Center today delivers a mix of marketing, storytelling and promotional content video, graphics and text to public-facing screens by museum exhibits and Union Terminal ticketing areas, as well as corporate communications content in private employee areas. Visix HDn digital signage players support 1080p content playout on the 35 screens.

The 4K content will include pre-show advertisements, theatre promotions and general announcements in the Robert D. Lindner Family OMNIMAX Theater, using Visix’s 4K media player to power resolutions up to 3,840 x 2,160. Visix’s internal project management team has supported the rollout through a comprehensive remote training and support services package, ensuring that content contributors and network operators at Cincinnati Museum Center are confident to use, manage and scale the network.