Christie has provided two striking digital displays featuring MicroTiles and Entero LED rear projection cubes at Canada Olympic House in London’s Trafalgar Square. Christie has partnered with Canada’s Department of Foreign Affairs and International Trade (DFAIT) in its Invest in Canada programme. Christie has provided two striking digital displays featuring Christie MicroTiles and Christie Entero LED rear projection cubes at Canada Olympic House in Trafalgar Square. Operating from 27 July to 12 August, in addition to being the Canadian Olympic Committee’s space for athletes, their friends and their families, Canada Olympic House hosts business leaders and government dignitaries and showcases Canada’s leading industries and businesses. With manufacturing in Canada, Christie’s partnership with DFAIT at Canada Olympic House in London includes a large lobby display of up to 37 Christie MicroTiles and four 72-inch diagonal Entero cubes for the Business Club, site of numerous networking events throughout the month. Both displays show a video and graphical montage highlighting Canada’s leading sectors and landscapes. Float4 Interactive is providing the interactivity kit to allow multiple users to interact with the displays. Business leaders, government dignitaries, world-class athletes and executives from all over the world are expected to attend the various events to be presented at the facility. This included a special Information Communications Technology (ICT) day on 6 August, put on by Invest in Canada in association with the Financial Times, as well as a technology showcase organised by Invest Ottawa on behalf of the Consider Canada Alliance. “From award-winning games and visual effects, to digital cinema and e-commerce, to wireless and mobile applications, Canada is an important player in the global economy,” noted Kathryn Cress, vice president of Global and Corporate Marketing at Christie. “As a major contributor to Canada’s technology revolution with manufacturing facilities in the Waterloo Region, Christie is proud to bring its expertise to Canada Olympic House to help further the country’s strategic expansion upon the world’s digital stage.” www.christieemea.com
