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Christie projects shoppers into Amazon rainforests, inside Colombian mall

Christie laser projectors illuminate Amazon content, including 3D animations of flora and fauna, for visitors of La Selva, a geodesic dome in Parque Empresarial El Tesoro shopping mall, Medellín, Colombia 

Christie HS Series 1DLP laser projectors have delivered a spectacular, immersive experience to visitors of La Selva, an educational geodesic dome designed to foster appreciation and preservation of the Colombian rainforests. Located in the Parque Empresarial El Tesoro shopping mall in Medellín, Colombia, this project is a collaborative effort between the mall and immersive digital specialist Lonko Labs.

Rainforests make up 36.5 percent of Colombia’s territory, with the largest expanses in the Amazon and Chocó regions. These areas are home to a diverse array of animal species, plants, fungi, and other forms of life, and contribute to Colombia’s status as the second most biodiverse country in the world. To honour these vital ecosystems, the mall created La Selva, a sensory experience made possible through a realistic and immersive digital environment developed by Lonko Labs.

La Selva features a 13m (43ft) diameter and 8.5m (288ft) high dome with a negative pressure system. The exterior closely resembles a traditional maloca or jungle dwelling, while inside the dome, six 13,500-lumen Christie HS Series projectors are blended to create a 360-degree projected image on a 265sqm (2,852sqft) surface, with a total resolution of 3500 x 3500 pixels.

The projected content, specially created for La Selva and overseen by scientific experts, includes 3D animations of flora and fauna. Visitors can immerse themselves in the Colombian rainforests and interact with mammals, reptiles, amphibians, birds, insects, and plants. Multiple audio channels provide surround sound, enhancing the total immersive experience.

Lonko Labs was responsible for various aspects of the project, including creative art direction, 3D modelling and animation, geodesic dome infrastructure, audiovisual integration, and the creation of original music by a large team of musicians using traditional instruments.

Victor Abarzúa, founder and director of Lonko Labs, said: “La Selva is a truly unique project in Colombia, involving an unprecedented creative process by a multidisciplinary team of over 100 people working under rigorous conceptualisation. In short, it is an immersive experience with an unconventional mise-en-scène, meticulously crafted down to the smallest detail.”

Abarzúa highlighted the HS Series’ laser illumination, low power consumption, and high image quality: “The colour richness of the 1DLP projector is very close to the quality of a 3DLP, and it’s lightweight, making it easy for two people to handle. These projectors allow us to achieve excellent results and provide peace of mind, ensuring flawless execution of the project.”

He added: “I would also emphasise its network connectivity for control, monitoring, and calibration functions, as well as its responsiveness in EDID Manager protocols and good synchronisation. Its flexibility to work in any physical position is also noteworthy.”

La Selva offers 12 daily performances, each lasting about 15 minutes, with a maximum capacity of 60 people per performance. Seating includes beach-style chairs, individual poufs, and a large central pouf for children, all designed for comfortable sky-gazing. La Selva will be at Parque Empresarial El Tesoro in Medellín for two months, with plans to bring the dome to other cities in Colombia.