Global engineering firm, Arup, has specified Christie Q Series projectors for a creative AV installation that incorporates the company’s digital social network stream into a ‘talking sculpture’.
‘Heart of Arup’ by DaeWha Kang Design, 2016’s successful entry of the annual ‘No.8@Arup’ competition located at the company’s atrium area at No.8 Fitzroy Street in London.
Christie’s Q Series projectors are utilised to project multiple social media posts from Arup’s Yammer stream onto cable-suspended acrylic ‘leaves’ of the sculpture.
The installation can be seen from an array of public spaces and working areas within the building, and it reflects the many daily interactions taking place between the company’s offices around the world.
The brightness of Christie’s Q Series models enables them to tackle the light, spacious and airy space of the atrium and deliver clarity and vivid colours.
“We loved everything about this project,” said James Belso, senior sales manager, Christie, UK and Nordics. “From the way the winning idea incorporated AV to make a ‘talking sculpture’ to the collaboration between so many parties involved in design and installation. In fact, the whole way this project developed was a great example of that and a rewarding process. The Heart of Arup gave us the challenge of projecting onto hanging pieces of acrylic in a central well flooded with daylight so we needed projection that was very bright, with good image quality that would run continuously for extended periods of time.”
The design further encourages employees to engage via the company’s Yammer platform, and this interactive AV element captured the imagination during the judging phase for the competition. The dynamic sculpture was delivered by a multidisciplinary team at Arup, led by Laura Sims, with materials and additional expertise from Base Structures, MEC, Aalco and White Light.
It will now remain in situ over the coming months, and has been designed with the potential to be incorporated into a more permanent feature stair within the atrium, envisioning a fully integrated digital and physical space.