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Christie projection features in Kuwait shopping mall

Increasingly, malls are no longer just for shopping - they're becoming entertainment destinations. That can only benefit the AV industry.

The 360 Mall’s Family Entertainment Center complex in Kuwait features an all-around immersive mall experience that offers top-of-the-line rides, the latest video games and skill tests for the entire family.

Created by Tamdeen Entertainment Company and designed by Concept i Design, Electrosonic designed, supplied, installed and programmed extensive LED lighting, digital signage, video projection, special effects, audio and show control — drawing on Christie projection — for what has become a go-to destination.

Helping to put the ‘fun’ into the ‘Infunity Zone’, with its assortment of rides, is a Christie DS+750, 7,500 ANSI lumens single-chip DLP SXGA+ projector. Working in combination with GestureTek gesture-controlled tracking technology, this fires vertically down onto the floor to enable children to interact with the content of popping balloons and swimming fish.

Elsewhere, the Freeze Club (with its North Pole motif) offers a unique venue for Kuwaiti teens with arcades, video games and simulators. An interactive video wall at the entrance features two flexible Christie DHD700 single-chip DLP HD projectors — again working with GestureTek cameras and tracking systems, and outputting 6,500 ANSI lumens — allowing young guests to interact with the content, while low-lying fog is generated underneath the video wall itself.

Creating further impact in Infunity, 67 LED fixtures wash the games area and generate excitement with colour changes, while an entire wall of 18 displays forms an art installation in the middle of the zone’s large atrium. Infunity also features what is believed to be the largest LED wall in Kuwait — a 10mm, 7.68 x 4.8 meter LED video wall.

Electrosonic have also injected the Freeze Club with 15 LCD digital signage systems to display advertising and information, while a lo-res wall, boasting over 2,000 metres of LEDs, wraps around the entire room and displays fire, rain, graphics and abstract patterns. A laser system, installed by Electrosonic, recreates the Aurora Borealis on the domed ceiling and is enhanced by smoke effects.

The complex also incorporates a 20 lane Bowl Room (plus separate VIP lanes), which includes 3,500 individual strands of colour-changing fibre in a nine-chandelier array, while the overall installation incorporates an advanced audio solution, with central and local control racks, while centrally-located Medialon servers control digital signage throughout the complex.