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Christie laser projectors add new dimension to Chinese tea culture

Science carnival held at an innovation centre in Zhangjiawan Design Town, Beijing, benefits from projection magic

Christie laser projectors have added a new dimension to traditional tea arts at a science carnival held at an innovation centre in Zhangjiawan Design Town, Beijing, China, with lively visuals that complement the stylised and choreographed ritual of tea making.

The projections were accomplished using Christie laser projectors for a science carnival held at an innovation centre in Zhangjiawan Design Town, a district positioned to become Beijing’s new landmark for the design sector. Christie’s trusted partner Dicction (Beijing) Science and Technology Development Co., Ltd supplied and installed the projectors for this event. This is the first time that projection technology has been used to augment Chinese tea arts. The ritual involves the preparation, presentation, and consumption of Chinese tea, and it is a highly respected art form that has been passed down for thousands of years.

“The end user was looking for a bright, reliable and cost-effective laser projection solution to build an immersive tea arts space that adds a new dimension to this traditional art form,” said Leo Zhang, chief executive officer, Dicction. “At the same time, this installation is aimed at promoting the use of projection technology in Metaverse projects that combine physical and virtual experiences.”

The projectors were fitted discretely above the tea room to display sharp and lifelike images on a large table used for tea brewing, as well as on an adjacent gauze screen to create an immersive presentation. The projectors yield vibrant images measuring 2.5mby 1.56m (8.2 feet by 5.1 feet) on the tabletop,  and on the 4.72-by-2.95m (15.4-by-9.7 feet) gauze screen. An array of contents comprising floral and nature-inspired imagery blended harmoniously with the physical objects and space.

Zhang noted that the end user was very pleased with the outcome. “The innovation centre is impressed with the projectors’ stable brightness output and an incredible 3,000,000:1 on/off contrast ratio that produces excellent image quality,” he added. “On top of that, the projectors’ quiet operation and omnidirectional capabilities allow for flexible, discrete placement in virtually any setting, including tight spaces. The success of this unprecedented installation has provided us with the confidence to take on similar projects in the future.”

April Qin, senior director of sales for China, Enterprise, Christie, commented:  “Our projectors have perfectly demonstrated the transformative impact of projection technology on traditional Chinese tea ceremonies. Kudos to Dicction for successfully completing this amazing project within a week.”

In China, Christie projection solutions are widely used in a number of night tourism, theme parks, museums and science centres, education, art and exhibition venues.