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Christie announces biggest MicroTiles order

Malta International Airport has placed the largest order yet for Christie's MicroTiles as part of a €1 million investment.

UPDATE 16 February: Christie has told us that, while this is a significant order for MicroTiles, it is, in fact, not the largest to date.

Christie has announced the sale of 170 MicroTiles for installation in Malta International Airport (MIA), the largest order yet placed for MicroTiles. The order, placed with Christie’s Cyprus distributors, ALA Equipment, by Michael Kyriakides of International Airport Advertising Corporation (IAAC), follows the concession won by IAAC and its strategic partner, Clear Channel Airports (CCA), to take over the advertising programme on the MIA premises for the next 12 years.

Divided into seven separate displays (including five 8 x 3 synchronised videowalls in the baggage reclaim area), the installation forms the bulk of a €1 million euro investment which will see all static media convert to video signage.

“We were recommended MicroTiles as representing an original and state-of-the-art approach to digital signage technology,” said Kyriakides, “and because of MicroTiles’ size and flexibility we knew we could not only offer clarity and crispness of client artwork but also do some crazy content design to capture the passengers’ attention. The impact will be phenomenal.”

ALA will undertake all equipment supply, installation and technical support. “It is a pleasure to be able to close such a prestigious contract with Michael Kyriakides,” said ALA director Andrea Piemonti, “and a reward for the efforts we have made to establish the Christie brand, and its high end products, since taking on the distributorship three years ago.”

“We are delighted that the biggest single order to date for Christie MicroTiles has been selected for a major airport environment,” said Dale Miller, Christie’s EMEA vice president. “We identified transportation hubs as one of the core market segments for Christie MicroTiles when they were first announced and this will provide both a visual eye-catcher and maximise advertising potential at key locations within the airport.”

Photo: ALA MD Andrea Piemonti, Michael E. Kyriakides from Clear Channel Airports and Dale Miller, vice president, EMEA, Christie