The Bagel Factory, a UK chain of convenience food outlets specialising in freshly baked and filled bagels, has digitised its stores with menu boards powered by the nsign.tv digital signage software platform. The platform powers The Bagel Factory’s menu boards offering a mix of static and dynamic content and allowing quick updates with centralised cloud management across all locations.
Founded in 1997 with its first store on Endell Street, London, The Bagel Factory has grown to over 32 outlets across United Kingdom, strategically located at major travel hubs. As part of the ongoing project, The Bagel Factory has adopted nsign.tv for the majority of their new store launches and are currently in the process of transitioning from their previous poster booking solution.
With nsign.tv, the stores can manage the appearance of price adjustments, new menu additions, or limited time offers across store-wide menu board systems, the majority of which are iiyama 42 and 52 series with SoC (system-on-chip). It allows the food chain to produce more engaging visuals and improve its marketing.
Abdul Mohamed, IT & digital business partner, The Bagel Factory, said: “We were in search of a cost-effective and user-friendly menu signage solution that could be easily deployed and maintained across all our stores. We found nsign.tv incredibly user-friendly allowing us to easily maintain playlists and schedules.”
He added: “One of the standout benefits of nsign.tv is exceptional support. They consistently exhibit a high level of responsiveness when addressing our queries and technical issues. Also worth to highlight are the enhanced planning capabilities of the platform by scheduling menu changes in advance rather than implementing them on the day.”
Mónica Fernández, managing director at nsign.tv, added: “We are truly grateful to The Bagel Factory for choosing our digital signage platform to elevate their menu board experience. Digital signage in the QSR industry offers significant advantages, tailoring audience experiences, capturing attention, and ultimately boosting sales.”
