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Audiologic delivers immersive sound for Harry Potter Store

Q-SYS ecosystem helps deliver a store-wide sound system with visuals and special effects

Audiologic has announced a collaboration with immersive AV solutions specialists Technically Creative to deliver an immersive experience at the 21,000 sq ft Harry Potter flagship store in New York, which houses the world’s largest collection of Harry Potter merchandise.

The entire site is run on the Q-SYS ecosystem, based around the Core 110f processor, and the main aim of the project was to deliver a store-wide sound system with visuals and special effects. Due to differing styles of room and ceiling spaces, Technically Creative and Audiologic needed to be mindful of the carefully curated aesthetics adopted for visually discrete speakers.

“Audiologic were able to offer us a huge range of equipment and as always were incredibly attentive with both quoting and supply,” said James Voakes, senior audio visual engineer at Technically Creative. “Q-SYS is our platform of choice and allows us to deliver prestigious projects such as this one at the Harry Potter flagship store. Both us and the client are very happy with the immersive solution.”

Ben Spurgeon, Ssnior technical manager, Audiologic, added: “Technically Creative are an incredibly proficient Q-SYS integrator with great programming expertise in-house. James plays a big part in the QSC communities for developers and continues to push the boundaries of Q-SYS. It is great to see Technically Creative delivering another world class project.”