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Amsterdam hotel refurbs with 181 Philips pro TVs

Hard Rock Hotel Amsterdam American brings the superstar experience to all guest rooms, with Philips pro TV solutions from PPDS

PPDS, the exclusive global provider of Philips digital signage, interactive displays, direct view LED and professional TV products and solutions, has announced that 181 of its Netflix-ready, Chromecast built-in advanced Philips MediaSuite TVs have been installed in all guest rooms and suites inside the iconic Hard Rock Hotel in Amsterdam.

Part of a recent refurbishment and upgrade program to bring modern luxuries and state-of-the-art technologies to its rooms, the iconic Hard Rock Hotel is one the most visited hotels on the planet, boasting 173 luxurious guest rooms, of which 14 are Junior Suites and one Rock Star Suite.

With the rise of in-room entertainment usage, the hotel needed a state of-the-art AV solution to match its high standards in luxury. The solution also needed to be versatile enough to work flawlessly with the existing Nonius global middleware system, enabling guests to enjoy a consistent Hard Rock Hotel experience.

Tasked with bringing Eden Hotels’ ambitions and high expectations to life, PPDS and Nonius came together to create a world-first tailor-made Philips display solution, for the ultimate home-from-home, personalised experience.

Together, 181 interactive Philips MediaSuite 50HFL5114U 4K displays were installed throughout the hotel’s guest rooms and common areas. Displays greet guests with a personalised welcome message accompanied by curated music, tailored to their genre preference. The intelligent display features are brought to life via the Nonius global system—enabling guests to enjoy interactive guitar and yoga lessons, as well as Hard Rock’s exclusive record player program. 

The displays also allow guests to view their current invoices, book amenities, and make room service requests, for efficient and safe interactions with the hotel staff. For added convenience, the display language can also be changed to accommodate guest requirements.

With Netflix and Chromecast built-in, and, most recently, the addition of Apple TV+, guests can enjoy all their favourite content and streaming services directly on the big screen in up to 4K – as it was intended – rather than on their phone, tablet or laptop. 

“We’re very happy that we can give our guests a home-away-from-home feeling with Netflix and the interactive features offered through Philips MediaSuite,” commented Claire van Campen, general manager, Hard Rock Hotel Amsterdam American.

Jeoren Verhaeghe, international business manager, hospitality at PPDS added: “We are delighted to have been part of this highly unique project, which allowed us, in partnership with Nonius, to bring the power and benefits of the Philips MediaSuite to life for Hard Rock guests. 

“Hard Rock Hotel is an iconic hotel brand and one which is dedicated to bringing a show-stopping experience to its guests, from the moment they walk through the doors. With Philips MediaSuite TVs, guests are able to enjoy an experience built around their needs, allowing them to watch and enjoy content, when they want, however they want. Whether its traditional TV, casting from their own device, via Netflix, Apple TV or another streaming service, Philips MediaSuite has you covered.”