Walmart has launched its new Walmart TV Studio within its expansive, newly opened Home Office campus in Bentonville, Arkansas, featuring a high-performance curved LED wall from Alfalite. The installation consists of a 10x4m (13ft x32ft) Alfalite ModularPix Pro 1.5 ORIM 1/16 VP XR LED screen, equipped with Brompton processing, and serves as the dynamic centrepiece of the studio’s virtual production environment.
The 160-panel Alfalite LED wall is designed for integration into extended reality (XR) and virtual production workflows, allowing Walmart TV (WMTV) – Walmart’s internal broadcast network – to create immersive video content. The curved screen delivers a resolution of 6400×2560 pixels and benefits from Alfalite’s ORIM technology, which is designed to enhance durability and improves viewing angles to nearly 170 degrees.
Alfalite says the brightness and colorimetry of its ModularPix Pro panels mean that WMTV’s videowall is XR-capable, enabling the integration of digital elements with the physical world. The curved wall displays virtual environments or changing scenes in real-time, allowing presenters and cameras to interact with digital content.
Dave Magnia, chief engineer AV/broadcast engineering at Walmart, said: “The Alfalite wall, with its 1.5mm pixel pitch, features ORIM technology, which helps protect it from impact and fire damage. ORIM also does something rather unique – it increases the viewing angle to nearly 170 degrees.
“The colour reproduction and brightness are outstanding. When people walk into the studio, they are amazed at the image quality. The downtime saved while changing out physical sets versus a virtual one is a game changer in our new TV studio. A few clicks, and a new virtual set is ready to go for the next video project.”
The installation was made possible through Alfalite’s partnership with FOR-A America, which facilitated the project’s integration and delivery.
Walmart’s New Home Office campus in Northwest Arkansas is a 350-acre sustainably designed workplace. At the centre of the campus is Sam Walton Hall, a 200,000sqft auditorium, conference, and training centre. Inside Walton Hall is a 1,550-seat auditorium, 220sqft of flexible conference room space, and 60,000sqft of learning and collaboration areas.
FOR-A America will showcase a variety of Alfalite LED panels at Booth #N707 during the NAB Show (April 6-9, Las Vegas Convention Center).
