Alfalite LED technology is powering Portugal’s first large-scale virtual production studio, newly launched by EMAV, one of the country’s leading technical production companies and part of the Media Capital Group. Alfalite says the new VP XR facility marks a significant step forward for the nation’s film, television and advertising industries.
The studio features a 25x5m Alfalite Modularpix Pro 1.9 ORIM VP XR LED wall and an 8x5m Modularpix Pro 3.9 HB VP XR LED ceiling, both powered by Pixotope’s real-time graphics engine and TrackMen camera-tracking systems. Integrated by VANTeC Danmon Group Portugal, the combination is designed to enable the creation of photorealistic virtual environments for film, TV series, commercials, music videos and live events.
Jorge Faria, advisor to the general management at EMAV, said: “The Alfalite panels met all our expectations. The colour reproduction is precise and uniform across the surface, and the flexibility in brightness and contrast lets us work with different lighting setups without compromising quality. The installation process was fast thanks to Alfalite’s team, and VANTeC’s experience in configuring the entire system was crucial. We finished our first production with excellent results – what would have taken days outdoors was achieved in a fraction of the time inside the studio.”
Jaime Amores, product manager at VANTeC, added: “The EMAV project is a clear example of advanced technological integration and collaboration between multiple systems. The perfect compatibility of Alfalite’s LED panels with Pixotope’s rendering and tracking infrastructure ensures a seamless match between real and virtual elements.”
According to Luis Garrido, executive director at Alfalite, the project reflects the power of collaboration across the European AV industry. “This installation at EMAV is not just about LED technology – it’s about empowering creative professionals with a reliable, precise and adaptable tool,” he said.
EMAV says the studio supports its vision to strengthen Portugal’s position in next-generation production and offer a scalable space for filmmakers and producers seeking advanced virtual production capabilities.
