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Visual Productions signs Light Partner for Danish distribution

Prolight+Sound has long been regarded as a great place to do business, especially for making distribution deals - and it proved so again for Visual Productions and Denmark's Light Partner.

Visual Productions is expanding its distribution network with the appointment of Light Partner in Denmark.

The new partnership developed after Light Partner director Stig Meyer Jensen visited the Visual Productions’ stand for a product catch-up at Prolight+Sound. Jensen, was impressed by the new CueCore and noting the continuing innovative developments from Visual Productions . “The way your company is so dedicated to your products really impresses me,” he said, delighting Visual Productions’ sales manager, Zoe Castle with the news that Light Partner would like to take on the distribution for Denmark.

“Stig had made it clear to me that they would only take on new distribution if the product and market were right for Light Partner to make it a successful venture, “ said Castle. “Visual Productions’ products will appeal to a user segment that we do not hit with our current products,” said Jensen, “ because the price level seems very reasonable and yet the product quality does not suffer.”

Visual Productions have for a while considered Light Partner to be an ideal partner for any manufacturer due to the professional manner in which they present and support products on the market. “Light Partners have done everything to live up to my expectations and surpass them,” continued Castle. “The Din-Rail hardware and Cuelux stock is in place, sales have started and technical knowledge has been acquired to support our products well in the Danish market. In particular Stig’s enthusiasm for the new CueCore is infectious! I can’t wait to hear news on the first applications for the CueCore as I am sure Light Partners’ customers will enjoy our product and benefit from the professional level of support and sales offered by Light Partner. I have every confidence that they will appropriately represent our products on the market making this a mutually beneficial venture.”