Vestel has appointed Matthew Lang as its new UK managing director, responsible for the development of Vestel’s OEM business as well as its bourgeoning brands including pan-European division, Sharp Home Appliances.
With 25 years’ worth of multi country experience within the consumer electronics and telecommunications sector, Lang has built numerous sales and marketing organisations across the world, holding a number of board level positions including various CEO roles within Sony.
Lang commented: “I’m excited to come on board at such an important time in Vestel’s growth and evolution. Sharing the company’s huge ambition, I relish the challenge of realising and driving its potential across new as well as existing channels.”
Vestel executive committee member, Ahmet Erol added: “Utilising his background and thorough market experience, I am sure Matthew will help us to achieve our objective of sustainable and profitable growth across diverse business units in Vestel UK.”