True Colours Distribution, the technical division of Midwich, has announced specialist online training from Atlona for whom True Colours has exclusive distribution rights in the UK.
Atlona has introduced the Atlona Academy for its international and domestic dealers, distributors, and reps. The academy consists of a series of regional and online training events and programmes designed to increase awareness of Atlona products and innovations, as well as new and emerging AV technologies and opportunities.
At Atlona Academy training events, True Colours says that a variety of industry experts will provide the company’s channel partners with time- and overhead-savings tips, in-depth usage case examples of Atlona products, and an understanding of what is coming in AV technology. The Atlona Academy programme will also offer a series of new certification levels for select dealers, resellers, and integrators.
“Through the Atlona Academy, we want to help our channel partners not only to be successful in presenting information on our products, but also to be able to offer valuable insight and recommendations about the latest technologies and trends that are shaping our industry,” said Kevin Billingsley, sales director at Atlona.
Each Atlona Academy training event offers a focus on specific products and technologies, including HDBaseT technology, matrix switchers, HDMI extenders, HDMI testing kits, and much more. The academy will kick off on November 29th and 30th with one-hour online webinars covering HDBaseT technology and Atlona’s HDMI testing kits.
“We created the Atlona Academy because there is too much confusion for end users in today’s consumer electronics market,” said Atlona president and CEO Ilya Khayn (pictured). “These days, most consumers have less money to spend on AV technology, and they deserve to be made aware of the advantages that only Atlona can provide. By educating our dealers, distributors, and reps, we are also educating their customers, helping to ensure that the money they invest in AV technology is well-spent.”