The cinema technology specialist's study shows that pro-video calibration can improve HDTV energy efficiency by up to 50%. The report - which evaluated plasma and LCD HDTV performance - revealed that a correctly calibrated viewing mode consumes less energy than Vivid and Dynamic modes.
The impact on energy efficiency of professional video calibration - which is carried out primarily in order to improve the display's picture quality - depends on the display's technology platform, screen size and model year.
THX director of education John Dahl commented: "Newer HDTV models are using less energy than ever before as a result of advances in panel manufacturing. While the US Department of Energy's ENERGY STAR standard is driving manufacturers to reduce on-mode energy consumption, both new and older plasma and LCD HDTVs will experience additional energy savings as a result of professional video calibration."