CIE-Group is UK supply partner for a number of audio and CCTV brands including Inter-M, FBT Audio Contractor and EverFocus. Team EverFocus consists of Chris Edwards, CIE-Group's head of marketing (and also chairman of Derby Kids' Camp); Steve Collin (head of sales); and Martin Featherstone (audio sales).
The funds raised will help provide disadvantaged children from the Derby area with a free holiday and will also help to provide specialist care for adults and children with serious heart conditions.
The three will be taking part in the Wessex Heartbeat Cycle Challenge from Caen in Normandy down to Beaune in the Burgundy district. They plan to broadcast their efforts live via the internet using the EverFocus mobile CCTV technology.
The fundraising target is over _5,000, with over _3,500 having been raised so far. Sponsors will be rewarded with the 'secret' IP address to the online broadcast - "allowing every supporter to laugh at our efforts from the comfort of their desks!" said Steve Collin.
The ride takes place from 28 to 30 September. Anyone wishing to sponsor Team Everfocus can do so via the first link below.