The new brand is the brainchild of pro-audio mainstay David Bissett-Powell, whose former credits including the chairmanship of Lab.gruppen and a long stint as MD of Martin Audio.
The new ‘umbrella’ brand of White Acoustics draws on the strengths of existing TC Group brands: Tannoy loudspeaker technology, Lab.gruppen amplifier design, and TC Electronic DSP and control expertise.
The new brand, says TC Group, will yield ‘an audio system package that delivers superior performance, class-leading quality of sound and exceptional value’ for the demanding club, bar and live entertainment sector.
White Acoustics is set to launch into the Chinese market at PALM China in Beijing from 26-29 May 2011.
