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Studiomaster strikes US distribution deal with ISI

British audio brand strikes new US distribution partnership, successfully trading its way through covid-19 crisis.

British pro audio brand Studiomaster has appointed Italian Speaker Imports (ISI) as its exclusive authorised US distributor.

Formed in 2014, the New York State headquartered company boats a roster of brands that includes FBT, JTS and Bespeco. It will now represent Studiomaster’s ranges of audio mixing consoles, amplifier products and loudspeakers in the US.

ISI owner and president, John Krupa, said: “The partnership represents the combination of high-quality products and outstanding service and integrity. A significant aspect of ISI’s mission is to work with premium global brands in the audio industry and bring outstanding quality products to the US market. Studiomaster offers superior products that are held to the highest standards of quality control, resulting in a range of sound mixers, amplifiers, and loudspeakers that are highly competitive, including with brands typically offered at a higher price point.”

Commenting on the partnership for Studiomaster general manager Patrick Almond added: “We are thrilled that ISI is our exclusive distributor in the US. It is a partnership in which our respective company values are totally aligned.

“John Krupa and his team are dedicated to providing an exceptional customer experience, and his team includes several partners with previous involvement with and extensive knowledge of the Studiomaster brand, making the partnership an obvious one. We are confident that this deal will bring the brand back into prominence in the US market.”

With the deal officially inked in January at NAMM 2020, Studiomaster and its sister company Carlsbro rapidly reshaped itself to the prevailing conditions of the coronavirus pandemic and convinced parent corporation Soundking to facilitate its ability to continue trading. As part of that arrangement, the UK operation supported Studiomaster/Carlsbro’s international markets via its distribution partners by ‘promoting a positive attitude with new ideas and new products, and ways to help them work through their particular local issues’.

“We already had the experience of China being in lockdown for six weeks,” explained Almond. “That had produced a significant downturn in supply from China immediately ahead of the UK going into lockdown. As the UK went into lockdown supplies from China were starting to come back fully on-stream. We understood that the only way to ensure the company survived in the UK was to take the decision to trade our way through the crisis. We introduced measure to drastically reduce the number of people onsite in the offices and warehouse to alternating rosters of just three people at any time, and with everybody otherwise working from home. We managed an almost instant transition to a virtual Teams based sales operation, which has proven highly effective and, perhaps more surprisingly, highly efficient.

“By correspondingly skewing our stock holding to the demands of markets, as worldwide, these changed virtually overnight, we have proven the wisdom of our strategy, not only surviving the economic consequences of the crisis but actually increasing our business significantly over the same period last year.

“In the US ISI has negotiated the patchwork of various statewide shutdowns and re-openings over the extended period of the spread of the pandemic. Over these months it has been focused on attracting a growing number of tenders for Studiomaster market products, especially for our USB enabled micro mixer series and portable PA and it is now rapidly shipping these as orders.”