'Strategic alliance' for Reflex and Complete I.T.

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The company will also be producing project case studies on behalf of its associates via a new section of its website dubbed 'Share Your Story'.

"We feel that there is a lot of marketing value that we can bring to our distributors," explained Biamp marketing director Gina Napoli.

The initiative was promoted at last week's ISE exhibition alongside a number of new products. A new line of half-rack format mini-expanders can be used to provide inputs or outputs to remote locations, or to add scalability to a centralised Audia system. Meanwhile, the VoIP-2 card for AudiaFLEX enables purchasers to make their VoIP telephone system even more cost-effective.