The new approach means that, upon arrival at the show, pre-registered visitors will be able to scan their barcoded email confirmation at designated stations to receive their passes, thereby reducing queuing time. There is also an environmental bonus in that the online scheme circumvents the need to print flyers and promotional literature.
At the time of writing, the ABTT Theatre Show is set to host more than 100 companies, including a raft of new exhibitors, among them Naotek, Yamaha, SSE Hire, Red Square Audio, L-Acoustics, Terralec and Rigging Projects.
"We are delighted with the response we are getting, and bookings are holding up exceedingly well in the climate, [so] we are looking forward to another sold-out event," show director Roger Fox told II recently, adding that interest from new exhibitors is proving to be "considerable. That is really pleasing because we were quite concerned that things might not be as buoyant, but it looks as though we were wrong."
The ABTT Theatre Show takes place at London's Royal Horticultural Halls on 10-11 June. For previous II coverage of the event, please click here.