MICO 50 is the latest addition to Italian manufacturer SIM2's range of high-performance projectors. Part of the Grand Cinema series, the new MICO (which means 'sparkle' or 'shine' in Latin) combines 3LED illumination with 1080p DLP imaging technology.
Described as "a truly green projector", the MICO 50 swaps the traditional UHP lamp and colour-wheel assembly of single-chip DLP with a trio (red, green and blue) of high-power PhlatLight LEDs. These are said to combine the benefits of LED and laser technologies to deliver high brightness from a small point source with extremely fast on/off times and median lifetimes well above 100,000 hours. The new approach is also said to eliminate the sequential colour artefact and deliver a significant reduction in fast-moving image colour smear and blur.
The LEDs deliver a colour gamut that can be calibrated using SIM2's Live Colour Calibration software and delivers contrast ratios of up to 100,000:1.
The device is also said to bring environmental benefits, with the LED technology light source lasting the lifetime of the product and the incorporation of instant switch-off.
Connectivity-wise, the MICO 50 features two selectable HDMI inputs (both fully HDCP compliant), inputs for legacy formats including composite, S-video, component and an RGBHV (VGA) connection. Both RS-232 serial and USB ports are included to ease connectivity for control and software/firmware communications. Twelve-volt trigger outputs, IR-sensor inputs and anamorphic projection functionality are built-in for "uncompromised" widescreen reproduction of films in 2:35:1 format.
Alan Roser, managing director of SIM2 UK, told IE Residential: "The MICO 50 is a key product in the SIM2 range that is targeted not only at our traditional high-end home theatre customer, but also opening up a larger market of those consumers who have previously been discouraged from projection by the cost and inconvenience of the lamp changes required.
"The longevity and reliability of this product also make it ideal for mission-critical projection applications within the commercial market and this means we will be targeting vertical segments including control rooms, security and advertising.
We will be working with our strong existing dealer networks to promote the benefits of this exciting new technology, and also looking to take on new dealers, particularly in the commercial sector. This will be done via a continued communication programme that will take place in the first half of 2010, including local training events and CEDIA, to promote not only the MICO 50 but the whole family of LED projectors that we will be launching.'