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Sony to install 280 screens at London’s O2

Previously the Millennium Dome, London's 20,000 capacity O2 entertainment venue is perhaps the UK's best known. Sony is to provide its screens.

Sony has announced that it has been chosen as the official screen partner of London’s O2 entertainment venue.

Owner and operator of The O2 AEG will be working with Sony to roll out over 280 new Bravia displays throughout the venue over the coming months to enhance the overall experiences of its eight million annual visitors.

Sony has also appointed agency Iris Worldwide to install a 120 square metre experiential space that will be open year-round and will showcase the connected world of its latest products, services, content and entertainment platforms, such as Music Unlimited, and devices such as the Tablet S, PS VITA and latest mobile phones.

The Official Screen Partnership with The O2 represents a true Sony United showcase of our best technology, content and brand experiences, and a platform via which Sony’s full entertainment proposition can be most effectively demonstrated to our customers,” said Matt Coombe, General Manager of Brand & Consumer Marketing for Sony Electronics. “Sony’s connected devices offer a much richer experience for our customers and, combined with some of the best content available, that experience also looks and sounds better than ever before.”

“There are obvious synergies between a global entertainment brand like Sony and an internationally recognised music and entertainment venue like The O2, so we’re delighted that we’ve been able to form this partnership,” said Paul Samuels, AEG Global Partnerships, Senior Vice President, Europe. “At The O2 we’re always looking for ways to improve and enhance the visitors’ experience and Sony’s proposition will provide The O2 with state-of-the-art audio visual technology and a unique fan interaction experience.”