Vue Entertainment, one of the UK’s leading operators of multiplex cinemas, has reached an agreement in principle with Sony Europe to install 4K digital cinema projection systems across its circuit.
With over 36 million customers every year at its 68 sites and 657 screens (around one third of all screens in the UK) Vue Entertainment plans to become the largest cinema circuit entirely equipped with Sony 4K digital technology in Europe. This would mark the start of Vue’s full transition to digital projection and provide Vue audiences, according to the company, with the most state-of-the-art on-screen presentation available, delivering both a fully immersive 3D experience and superior 2D quality, thanks to Sony’s unique 4K technology.
“We are very excited to have signed a memorandum of understanding with Sony Europe for the deployment of their incredible digital 4K projectors across our circuit,” said Tim Richards, CEO, Vue Entertainment. “This represents a fantastic long term investment for the company, offering numerous benefits to the business including a new world of programming flexibility and greater choice for our customers.”
“We are delighted to have reached such a significant agreement with Vue Entertainment,” said David McIntosh, Sony’s head of digital cinema in Europe. “The potential collaboration of our two brands will help to deliver the best possible cinematic experience available on the market to movie-goers.”
“This agreement means that Sony 4K projectors will be powering a significant proportion of the total screens in the UK, which validates our belief in our superior 4K technology,” continued McIntosh. “This is also set to be a landmark agreement paving the way for further Sony 4K deals throughout Europe.”
