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Shure opens Brazil office

Shure is expanding its presence in Latin America, opening an office and experience centre in São Paulo, Brazil.

The 2,700sqft office space includes an experience centre with four distinct areas: the retail centre highlights the wired, wireless, and listening product portfolio, and the support available to resellers; the boardroom and conference room integrate the company’s Microflex Advance and Microflex Wireless AV conferencing solutions; and the acoustically treated training room is a versatile space that converts from stage, to studio, to classroom.

“The Shure São Paulo office is the heart of our business in Latin America,” said José Rivas, MD for Shure Latin America. “We designed the space as an inclusive environment that truly represents who we are as a brand. With best-in-class training, demo, showroom, performance, and meeting facilities, we will now bring our industry-leading support and service to another level.”

“From the beginning our founder, S.N. Shure, had a global vision for our company,” said Mark Humrichouser, VP, Americas and Asia/Pacific. “I am proud to continue this vision as we strengthen our commitment to Latin America. Our sales and marketing office in Miami was a significant step to augment our presence with clients. Our São Paulo office is the next big step and an extraordinary testament to our customers and partners in the region. We will continue to innovate, invest, and work tirelessly to surpass their expectations.”