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SDVoE Alliance expands into China

The SDVoE Alliance has announced that China’s Guangzhou MediaComm Technology has joined the alliance as an adopting member.

MediaComm will work toward the organisation’s goals of standardising the adoption of Ethernet to transport AV signals in professional AV environments, and creating an ecosystem around SDVoE technology that allows software to define AV applications.

“MediaComm is designing AV over IP transmitters and receivers based on SDVoE technology to provide our customers with the pristine video experience and low latency required in command and control environments and other demanding AV applications,” said Alan Wang, general manager at MediaComm. “Our customers will also appreciate the interoperability with other pro AV products offered by adherence to the SDVoE Alliance performance specifications.”

“This partnership with MediaComm represents an exciting opening for SDVoE technology into the domestic Chinese market, a market that has been working with AV over IP for a long time, and will now benefit from the high level of performance available using SDVoE,” said Justin Kennington, president of the SDVoE Alliance. “Using 10 Gb Ethernet hardware to move video with flawless quality and zero latency is the beginning, then the SDVoE software platform enables the development of new applications tailored to diverse user needs.”