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Sahara Benelux to distribute Advantech digital signage range

Sahara Benelux partners with Advantech to distribute the latter's range of digital signage products as both companies look to offer the "total solution".

Advantech has expanded its European sales network by signing a distribution agreement with Sahara Benelux. The new partnership will see Benelux, which is headquartered in Eindhoven, The Netherlands, distribute Advantech’s range of digital signage products. With AV/IT combinations becoming more central to new audiovisual systems, both companies were looking to offer complete solutions. Fabrizio del Maffeo (pictured right), sales director, Avantech commented: “Sahara is a renowned name in the AV market and has a large customer database in the industry. We chose to collaborate with Sahara as each of us is able to focus on his core strength while seaminglessly integrate the expertise towards contributing a total solution to our customers. We are pleased to welcome Sahara Benelux to the Advantech family of resellers.” Bernard Gosselink (pictured left), CFO, Sahara Benelux, finished: “We were looking for an experienced partner who provides innovative IT hardware solutions with outstanding quality. Advantech has a proven track record in delivering high quality solutions hence fitting the A-brand strategy that we implement.” www.advantech.euwww.sahara