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Robe hires Loretto to manage Eastern US operation

According to the company, the appointment is the natural outflow of the steady growth it has experienced in the USA together with extremely strong trading in the last two years in the region.

Robe Lighting has appointed Kevin Loretto as Eastern Business Development Manager for its North American operation. This, said the company, is the latest expansion in Robe’s US operation which has enjoyed steady growth and extremely strong trading in the last two years.

Loretto has previously worked as director of sales for Creative Stage Lighting, managing the company’s regional sales managers and sales support group.

“We are delighted to have someone of Kevin’s calibre on-board,” said Robe Lighting Inc.’s CEO Harry von den Stemmen. “He has a wealth of industry experience, especially in sales and great communication skills. He is also extremely well respected and connected, full of ideas and above all has a real passion for his work and all the right attributes, spirit and energy to fit perfectly into our team”.

“I’m hugely impressed with the range and quality of Robe products – their reliability and power as creative tools,” said Loretto. “I am really looking forward to representing the company and working with my friends, associates and colleagues in entertainment lighting across a variety of interesting projects.”

Loretto will be based in the New York area.

Robe Lighting Inc. has recently moved to larger HQ premises in Florida.