Robe lighting’s marketing team has expanded with the addition of graphic designer Bo Hyun Choi who will be taking care of the visual aspects and design of all the company’s branding and marketing collateral, including the overall corporate identity, together with logos, merchandising, brochures, newsletters and all other printed and promotional material. She will also be involved with exhibition booth design and potentially with future product lines.
She joins Robe’s marketing department which is headed by marketing manager Jiri Baros and includes Lea Grygarová and Lukas Stancik.
“We are delighted to have Bo onboard,” said Jiri Baros. “Her talents, imagination and fresh ideas will inspire all of us, and her positive can-do outlook and bubbly personality is a perfect fit with our team.”
He added that, with Hyun Choi in house, Robe will also be able to offer even quicker and more efficient supply of marketing, advertising, merchandising and brand ID materials throughout Robe’s global distributor network, including customised work as required.
“I was really keen to work with Robe,” said Hyun Choi. “They are an international company with great energy, an innovative and forward thinking strategy and some really brilliant people. There is plenty of room for us to grow and develop together, and I’m looking forward to being part of Robe’s success.”