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QSC realigns European distribution

Effective from 1 November, QSC Audio Products is realigning its distribution in the UK and Germany.

Effective from 1 November, QSC Audio Products is realigning its distribution in the UK and Germany.

The company’s Systems business unit, serving the integrated systems channel, will continue to be represented by Shure Distribution, which has distributed all the QSC’s Pro and Systems products in the UK and Germany since 1992 and 2007 respectively. Management of QSC’s Pro business unit, serving the retail, rental/production and portable PA channels, will be carried out by AED Distribution, an AED Group company and the QSC distributor in Benelux since 1994.

Peter James, managing director of Shure Distribution UK (pictured, top), commented: “We’re delighted with QSC’s recognition of the investment and commitment we have made to develop their Systems business in the UK. The Shure Distribution Systems Group are excited to be continuing their hard work with this cutting edge, high performance product portfolio.”

Joe Pham, QSC CEO and head of the company’s Systems business unit (pictured, right), said: “Shure’s capability to support our rapidly expanding Integrated Systems technology in the region is unparalleled. Their complementary product portfolio, combined with their technical knowledge, vast experience, and highly developed sales and marketing functions make them an ideal partner to deliver compelling QSC System solutions to customers in the region.”

Ray van Straten, VP, QSC Professional, said: “AED has been and continues to be among our company’s top distributors. They continually demonstrate an extraordinary ability to deliver results that exceed expectations. AED’s passion for the QSC brand combined with their unique, compelling range of customer-focused solutions will create myriad new opportunities to share the QSC value proposition across the region.”

Marco Weissert, managing director of Shure Distribution GmbH, added that “This mutually agreed reassignment of responsibilities allows everyone to play to their strengths”, while Hans Vanderheijden, AED Distribution managing director (pictured, below), commented: “While AED and Shure are distinctive as separate entities, we share one common goal – to promote, enhance and grow the QSC brand to the mutual benefit of all three parties.”

Concluded QSC’s Pham: “Both companies’ progressive, forward-thinking approach to the marketplace will most certainly benefit the customers served and guide our business to great success in each of these channels. We look forward to working together in our new arrangement.”

While Pro and Systems customers in the Benelux region will continue to be served by AED Distribution in the near term, QSC expects to transition its Systems business in those countries to Shure some time in 2015.