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Putting the ‘A’ back into ‘AV’: Italian speaker firm’s new distribution dea

Commenting on the new agreement, AVM general manager Mark Nisbet (pictured) says: “In the past, audio has often been the forgotten element of audiovisual. Our strategy has always been to offer quality audio products along with the ‘visual’ projectors, screens and visualisers.

“The questions resellers should be asking when talking to customers about audio include what level of sound quality is needed, what the size of the installation is, the number of speakers required and what budget the client has. RCF has a wide range of products capable of providing a quality audio solution for any type of installation.”

Phil Price, UK director of sales for RCF, adds: “AVM are an extremely professional distribution organisation within the AV market. They offer more than just products to resellers. The AVM philosophy of ‘Complete Solutions’ and excellent pre- and after-sales support will provide RCF with a solid platform in this important market sector.”