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Pure AV sets up North East presence with Display IT acquisition

Pure AV has acquired AV reseller Display IT providing the integrator with a presence in the North East of England, and access to a region of growth within the industry.

The merger is effective 1 June 2016, and will see Display IT become a regional office of Pure AV with the Display IT name eventually phased out. In addition to providing a regional base, the move is designed to give the combined operations greater resources and purchasing power.

From 1 June, the existing Display IT team will transfer across to become employees of Pure AV and managing director Aidan Crowe will join the Pure AV management team to become divisional director with responsibility for the development of activity in the North East with existing and new markets.

For Pure AV, recently appointed as a supplier to the North Eastern Universities Purchasing Consortium framework (NEUPC), the creation of a regional office is seen as a natural next step in support of growing business levels in the North East.

Peter Sutton, managing director of Pure AV (pictured) explained: “Following successful appointment to both the NEUPC and NWUPC the Board recognised the need to develop our existing resources. I have known Aidan for a number of years and believe that Display IT is good fit for the business. The combined expertise and North East location enhances our capability to support strong and sustainable growth across the North of England and beyond.”

Aidan Crowe added: “The team and I are truly excited by the opportunities this merger will create, both for us as a new divisional team and for our customers. Pure AV and Display IT share the same commitment to the delivery of innovative and value-add services, and I believe that places us in an excellent position to build on our success to date and take the Pure AV brand forward.”