Prysm is launching what it claims as 'groundbreaking technology', a Laser Phosphor Display (LPD).
This is a new category of large format display, said to combine the lowest power consumption and environmental impact with 'freeform flexibility, long-lasting performance and brilliant picture quality'.
LPD images are created by using a laser engine to excite a phosphor screen. According to the developer, LPD consumes as much as 75% less power than other display technologies. Prysm's LPDs are made with low impact manufacturing processes and non-toxic materials, says the developer, claiming the lowest cost of ownership and carbon footprint of any large format display.
The company was founded by Amit Jain and Roger Hajjar in 2005 under the name Spudnik and has now patented its LPD technology.
"We have spent the last four years developing a truly disruptive technology with a team of the best technologists in the industry," said Jain, CEO of Prysm Inc.
"LPD is generating excitement from prospective customers around the world. "Although we knew that image quality would appeal to customers everywhere, we have also found that the LPD energy efficiency to be very important in every geographic market," Jain added. "Prysm provides regulators a proof point that one can make energy efficient displays without compromising quality or cost."
Prysm's LPD system is apparently based on long-life semiconductor lasers and a self-calibrating architecture, which the company says will deliver uniform image quality for years of trouble free use.
In addition, LPD enables displays of any shape, size and resolution with high brightness, high contrast and natural color content with zero motion blur claimed.