In April 2025, Panasonic Projector & Display Corporation began a landmark journey as an independent entity. While the company carries a 50-year heritage of mission-critical reliability, this structural shift marks a move toward greater agility and a “Global One Team” approach to the AV market. Following a successful showing at ISE 2026, CEO Yousuke Adachi reflects on how the newly introduced MEVIX brand embodies this leaner, bolder mindset.
Independence and the MEVIX Identity
Panasonic Projector & Display Corporation began operating as an independent company in April 2025. What does that shift mean in practical terms for customers and partners today?
Independence is about focus and pace. Since April 2025, we have been able to make decisions closer to the customer, move faster on development, and align investment directly to the AV market’s needs. For partners, this translates into clearer roadmaps and quicker responses to real-world pain points.
How does your 50-year legacy influence how the company operates now?
Our legacy is, first and foremost, trust – earned through decades of real deployments where failure is not an option, such as major international events and world-class entertainment destinations. As an independent company, we can turn the cycle faster: listen closer, improve faster, and expand our contribution beyond hardware into complete services and workflows.
The MEVIX brand was introduced in June 2025. What does it represent?
MEVIX is our promise made visible. Internally, it sharpens our focus: Panasonic-grade reliability paired with leaner, bolder decision making. Externally, it signals our intent to answer the market with brighter technology and solutions built for real-world operation. We see every city as our canvas.
At ISE 2026, what did you most want the market to understand about your business?
We wanted the market to see a clear shift: we are raising the ceiling of immersive expression while lowering the barrier to access it. This wasn’t just a set of new-product reveals; it was a clear statement of intent—to support creators earlier and contribute across the full workflow.
Key ISE 2026 Highlights:
PT-HTQ20 & Vivid Prime®: Introduced a step-change for immersive, delivering Rec.2020-class wide-gamut reproduction. It uses an RGB laser + phosphor light source to achieve high colour brightness in mid-tones where pure RGB systems can be less efficient.
PT-VMQ85: A 4K LCD model aimed at fast-growing private immersive spaces and indoor simulation venues.
PT-RQ45K: Reinforced our position in the 40,000-lumen class with a design focused on reducing operational burden.
55” LED: VESA-mount-ready Flip-chip COB—more choice, broader ecosystem coverage.
Why do customers continue to trust Panasonic in large-scale deployments?
At scale, reliability is not a feature; it’s the foundation. We focus on the right performance envelope for real operators so the system behaves predictably under pressure. This is backed by a global service capability shaped by decades of relationships.
How does your leadership in high-brightness projection shape your responsibility?
Our “show must go on” credibility is an operating standard built over decades. We demonstrated this at Expo 2025 Osaka, supporting the event with 600+ projectors and displays. Based on our internal service logs, we saw no critical downtime incidents attributable to our equipment that prevented pavilion operation throughout the 184-day run. That is what responsibility looks like: everyday reliability from day one to day 184.
You’ve spoken about moving toward end-to-end workflows. What does that look like?
“End-to-end” means helping the industry deliver outcomes, not just shipping hardware. It covers the full lifecycle: Design (concepting), Create (installation), and Manage (long-term uptime). We are building a workflow-first approach that is open by design, collaborating with third-party vendors so customers can combine our reliability with the best tools in their ecosystem.
Why is this increasingly important for immersive projects?
In immersive, the product is the experience. With AI-driven technologies accelerating the pace of content creation, audiences expect finer detail and more realism. High-end projects involve complex calibration, multi-device integration, and maintenance planning. A workflow-based approach ensures creative intent is protected long after opening day.
You’ve described MEVIX as a symbol of a “Global One Team.” Why is that concept important in today’s fragmented global market?
Projects are increasingly global, while accountability is becoming more local. Under MEVIX, each region is empowered with autonomy to listen to local needs, but they are connected to deliver a consistent global standard of quality.
How early in a project lifecycle do you want to be involved?
As early as the concept and design phase. This is where risks – like sightlines and redundancy – and opportunities are determined. Early involvement prevents costly rework and aligns creative intent with technical feasibility.
How is Panasonic approaching environmental responsibility?
We see sustainability as an engineering responsibility. We are increasing recycled material utilisation and driving CO₂ reduction in product design while maintaining mission-critical performance. We focus on longevity and maintainability to avoid wasteful replacement cycles.
Where do you see the strongest growth opportunities?
In areas where visual experiences are central to value creation: immersive entertainment, themed environments, and education. The common driver is the shift from “information delivery” to “shared understanding and presence.”
If readers take one message away from ISE 2026, what should it be?
MEVIX is the expression of our strategic shift – Panasonic-grade quality with a leaner, bolder mindset. Trust is our foundation, but MEVIX is our forward motion – brighter, bolder, and built to illuminate what’s next.
