proAV has opened a new office in Frankfurt following a period of sustained growth that has seen the organisation’s sales and support service thrive, notably in the corporate, retail, manufacturing and automotive sectors.
It is hoped its presence in Germany will forge new and strengthen existing relationships with key consultants.
“proAV already enjoys strong supply chain partner relationships throughout EMEA,” said Mark Hazell, sales director at proAV. “Our decision to formalise a homogenous presence in Germany will enable us to further enhance our ability to serve clients seeking effective collaboration, high-end digital signage and distributed network solutions.
“Moreover, in addition to representing a strategic move for our sales operation, this is an exciting opportunity that will see proAV's installation and support teams based locally and the provision of an elevated support service via our pioneering VNOC at our UK HQ.”
The Frankfurt office will be led by country manager Germany, Rosario Marseglia (pictured), who has built up experience in the AV and engineering industries, including 10 years as sales manager for a large AV distributor and a 13-year tenure as country manager at Crestron, a long-standing proAV partner.
While there is a desire to fulfil new business opportunities in the region, a lot of emphasis will be around the high-quality service portfolio and 24/7/365 support that proAV can offer customers. proAV is now 325 employees strong and 80% of staff represent the technical engineering and support teams that are dedicated to delivering project installations and services to clients around the world.
proAV has a national network of offices in the UK and an international office in Shanghai, China.