Peerless-AV has formed a new partnership with French company Sidev for the latter to distribute its full range of products in France.
Sidev has operated in France’s domestic market for more than 20 years and is now part of the Midwich Group. This new relationship is said to be a further step forward for both parties in the growing French AV market.
Raphael Payre, divisional manager for Sidev, commented: “We are very excited to announce the launch of Peerless-AV in France, as we are familiar with the quality of their products and have witnessed the incredible success they have had with Midwich and other partners in the UK & Europe.”
Gordon Dutch (pictured), managing director of Peerless-AV Europe, confirmed: “The launch of Peerless-AV products in France via Sidev is another major step forward for us and our brand. Sidev are a well established and well respected business and we look forward to replicating our achievements in the UK and rest of Europe now in the French AV market.”