The operation has been set up specifically to handle the MediaMatrix, Crest Audio and Architectural Acoustics brands, reports David Davies. The announcement - which follows "an intense period of restructuring and careful planning" - also contains news of the management structure for the new division, which is headed up by MD Clive Roberts in Corby, UK, and general manager Kevin Ivey, who is based at Peavey HQ in Meridian, Massachusetts.
Presented to EMEA distributors during a recent two-day meeting in the foothills of the Sibillini Mountains in Italy, the Commercial Audio Division crystallises the aim of creating "an identifiable and integrated group of pro-audio brands" with dedicated support staff and clearly laid-out channels of communication. The distributors' workshop also incorporated a number of workshops addressing specific topics concerning the Commercial Audio Division and its products.
Working with Roberts and Ivey are: operations manager James Kennedy; European sales manager Andy Weingartner (based out of Germany); Virgil Lund (UK sales development), and Serena Scott, who looks after distributor sales from Corby. Andy Rust has taken on the role of European marketing manager. Reporting to Kennedy are support engineer Chris Bennett, who came from Meridian and is now also based out of Germany; service technician Lee Freer, based in Corby; and MediaMatrix product specialist Stephen Joy, who has moved across from IT to work with Kennedy in the Commercial Audio Division on a full-time basis.
Kennedy told IE: "The resources within the new division will allow for more concentrated and specific tasking for both the live and fixed installation sectors, such as consultancy, programming and networking support. Customers will have access to the information and the tools they need in a far more timely and responsive fashion.
"Product-wise, new advanced redundancy options for MediaMatrix products will specifically enhance fixed installation projects especially where live safety is a factor. Also, future product releases will carry a clear and visible indication to which market [they are] intended."
Meanwhile, the company has also confirmed the recent departure of long-standing operations manager Dave Bearman. "We wish him all the best with future endeavours," said a spokesperson.