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Panasonic launches European solutions company

Panasonic has created a new solutions company, Panasonic System Solutions Europe (PSSEU), bringing together its various business products and developing solutions for its customers, offering a single point of contact and accountability.

PSSEU, a division of Panasonic Marketing Europe, will develop market specific solutions that include Panasonic devices, software, connectivity and third party products.

The new company’s initial focus will be on three vertical markets including utilities, transportation and logistics.

PSSEU will be led by Tony O’Brien (pictured) who has over 20 years experience in enterprise solutions, having previously worked with organisations such as Siemens Building Technologies.

“For nearly 100 years, Panasonic has been widely recognised for its technology excellence in consumer electronics,” said O’Brien. “This puts Panasonic in a unique position because the majority of our business customers sell to consumers too. This means we have a shared understanding of the type of challenges that our business customers face in the consumer market.

“As a result, we have developed unique value packages, which are tailored to specific customer needs. We are using a fusion of sector expertise and technological innovation delivering customised solutions that improve efficiency, enhance customer experience and reduce business risk.”

An example of these value packages is a trespass warning system developed for the UK railway network. The new automated system will help to prevent trespass incidents at known hot spots, which cause customer delays and cost the railway network millions of pounds every year.

Operating across Europe, PSSEU is headquartered in Wiesbaden, Germany. It also has a number of subsidiaries, including Cameramanager, one of Europe’s leading cloud security providers and Panasonic Business Software Europe, which offers advanced software for the control and management of logistics and supply chain.