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Panasonic expands ISE booth space, served market

This year, Panasonic will increase its booth size by more than 50% - a reflection of the enlarged market the company plans to serve.

Panasonic has announced it will have its largest presence ever at ISE 2012. The company said that it had been decided to increase the booth size this year from 400 to 650sqm, in order to showcase the stronger product range that it is bringing to the market.

Historically more associated with the high end of the market, Panasonic said that it will now also enter the mid-range and low-end segment with a full product line up.

“We are keen to introduce products such as price sensitive entry level projectors, short-throw units for use with Interactive Whiteboards and cost-effective installation machines,” said Yojiro Matsubara, Director for the business unit in Europe (pictured). “We have already introduced new LCD-based units during 2011, and this line-up will be expanded to a full portfolio. We will see more than 25 models introduced at competitive price points between now and April 2012.”

First products backing up the new strategy are the Short Throw projectors TW230 and TW231R as well as Ultra Short throw projectors CW230 and CX200. The TW-231R offers a built-in interactive feature, while the CW230 features an ultra short focus lens with 0,19:1 throw ratio. Those products, according to Panasonic, will be followed by many other new products in portable, installation and system projector categories.